Ecotrek
Ecotrek is a concept brand built to explore the space where sustainability and outdoor streetwear meet. A strong focus on storytelling, individuality, and a shared advocacy and appreciation
for the outdoors.
Many outdoor streetwear brands struggle to balance sustainability with a sense of individuality and meaningful storytelling—often prioritizing performance or trend over a deeper connection to the natural world. Ecotrek was created to address that gap by building a brand identity that champions personal expression, shared outdoor advocacy, and sustainable values.
Through a cohesive system of naming, visuals, and product applications, the project demonstrates how a modern streetwear brand can feel both purposeful and environmentally grounded.
Ecotrek is a concept brand built to explore the space where sustainability and outdoor streetwear meet. A strong focus on storytelling, individuality, and a shared advocacy and appreciation
for the outdoors.
Many outdoor streetwear brands struggle to balance sustainability with a sense of individuality and meaningful storytelling—often prioritizing performance or trend over a deeper connection to the natural world. Ecotrek was created to address that gap by building a brand identity that champions personal expression, shared outdoor advocacy, and sustainable values.
Through a cohesive system of naming, visuals, and product applications, the project demonstrates how a modern streetwear brand can feel both purposeful and environmentally grounded.
Ecotrek is a concept brand built to explore the space where sustainability and outdoor streetwear meet. A strong focus on storytelling, individuality, and a shared advocacy and appreciation for the outdoors.
Many outdoor streetwear brands struggle to balance sustainability with a sense of individuality and meaningful storytelling—often prioritizing performance or trend over a deeper connection to the natural world. Ecotrek was created to address
that gap by building a brand identity that champions personal expression, shared outdoor advocacy, and sustainable values.
Through a cohesive system of naming, visuals, and product applications, the project demonstrates how a modern streetwear brand can feel both purposeful and environmentally grounded.
Persona and Stylescape
Client:
Concept Project
Concept Project
Concept Project
Role:
Brand Strategy & Design
Brand Strategy
& Design
Brand Strategy & Design
Year:
Year:
2025
2025
2025
Wordmark
The Ecotrek wordmark combines bold, approachable typography with a custom mountain-inspired “k” that anchors the brand’s identity. Drawing from outdoor motifs and streetwear influences, option 22 was ultimately selected for its bold, distinctive type and lasting versatility.
The Ecotrek wordmark combines bold, approachable typography with a custom mountain-inspired “k” that anchors the brand’s identity. Drawing from outdoor motifs and streetwear influences, option 22 was ultimately selected for its bold, distinctive type and lasting versatility.
The Ecotrek wordmark combines bold, approachable typography with a custom mountain-inspired “k” that anchors the brand’s identity. Drawing from outdoor motifs and streetwear influences, option 22 was ultimately selected for its bold, distinctive type and lasting versatility.
Outcome
The Ecotrek brand identity is bold, approachable,
and adventure-ready. The wordmark’s circular, tightly spaced letters convey harmony and reliability, while the mountain-inspired ‘k’ doubles as a versatile icon. Paired with Cals Sans, the system is modern, readable, and cohesive. Beyond visuals, Ecotrek’s messaging invites explorers to embrace the journey, connect with nature, and discover their own path—creating a brand that’s relatable, inspiring, and timeless.
The Ecotrek brand identity is bold, approachable,
and adventure-ready. The wordmark’s circular, tightly spaced letters convey harmony and reliability, while the mountain-inspired ‘k’ doubles as a versatile icon. Paired with Cals Sans, the system is modern, readable, and cohesive. Beyond visuals, Ecotrek’s messaging invites explorers to embrace the journey, connect with nature, and discover their own path—creating a brand that’s relatable, inspiring, and timeless.
