Morgan Ramsey - Portfolio

Vitalia

Vitalia is a conceptual organic skincare brand centered on holistic wellness, sustainability, and transparency. The goal of this project was to build a cohesive brand identity that embodies purity and vitality while appealing to mindful, eco-conscious consumers. Through research-driven persona development, competitor analysis, and visual exploration, the result is a refined identity system that balances modern sophistication with natural integrity. Vitalia invites consumers to embrace self-care that supports both personal well-being and the planet.

Client:

Concept Project

Role:

Graphic Designer, Brand Strategy

Year:

2025

In early explorations, I gravitated toward the organic shapes common in luxury skincare, but those softer styles didn’t match the strength and clarity Vitalia’s audience looks for. Connecting the A’s and using a tall, geometric typeface resulted in a wordmark that feels confident, trustworthy, and distinctly vibrant within the category.

In exploring logo directions,

I was initially drawn to the organic shapes common in luxury skincare—leaves, curves, and elegant scripts. Over time,

I realized these styles lacked the interest and strength I wanted for Vitalia. By connecting the A’s and using a tall, geometric typeface, the final wordmark conveys confidence, trust, and vitality while standing apart within the category.

In exploring logo directions, I was initially drawn to the organic shapes common in luxury skincare—leaves, curves, and elegant scripts. Over time, I realized these styles lacked the interest and strength that the Vitalia audience resonates with. By connecting the A’s and using a tall, geometric typeface, the final wordmark conveys confidence, trust, and vitality while standing apart within the category.

Wordmark

The Outcome

This project established a clear and strategic brand foundation for Vitalia, blending luxury and sustainability through intentional design. Each element, from the logo to the packaging and campaign visuals, reflects the brand’s core values of transparency, balance, and vitality. The process defined a distinct voice within the organic skincare space and showed how thoughtful design decisions can align aesthetic appeal with ethical purpose.

This project established a clear and strategic brand foundation for Vitalia, blending luxury and sustainability through intentional design. Each element, from the logo to the packaging and campaign visuals, reflects the brand’s core values of transparency, balance, and vitality.
The process defined a distinct voice within
the organic skincare space and showed how thoughtful design decisions can align aesthetic appeal with ethical purpose.