MidWestOne Bank needed a localized campaign in Dubuque, IA to reinforce its presence following regional bank mergers. The objective was to showcase authentic partnerships between our bankers and respected local businesses, reaffirming our commitment to the community.

Within six weeks, I led the project from concept to launch — developed the creative direction, hired the photographer and art directed the photoshoot, curated final imagery, and designed the campaign across digital, print, and billboard placements.